What a Seller Keeps at 1% vs 3%
On a $400,000 sale, 3% is $12,000. At 1%, it is $4,000 — the seller keeps $8,000 more. The listing-fee math, and what the seller gets for 1%.
11/11/20261 min read
Every seller asks the same question: what does it cost to sell, and what do we keep? The listing commission is the biggest line on the settlement statement, so it deserves a straight answer.
The math, listing side only.
On a $400,000 sale, 3% is $12,000. At 1%, it is $4,000. The seller keeps $8,000 more.
On a $600,000 sale, 3% is $18,000. At 1%, it is $6,000. The seller keeps $12,000 more.
On an $800,000 sale, 3% is $24,000. At 1%, it is $8,000. The seller keeps $16,000 more.
The 1% Listing has a $3,000 minimum. On a $250,000 home, the listing fee is $3,000, and the seller still keeps $4,500 more than at 3%.
What the seller gets for 1%.
Professional photography and video, a data-driven pricing strategy, and full transaction management from contract to closing. The fee is lower. The work is not.
Two things we do not hide.
First, the buyer's agent compensation is separate from the listing fee. We recommend 2 to 3%, and it is negotiated on each sale.
Second, listing media packages are an upfront cost paid directly by the seller to the vendor, and sellers receive a $500 marketing credit at closing.
The point is simple. The listing fee should not be the reason a seller walks away with less. At 1%, more of the sale price stays where it belongs, with the seller.
Analyze. Advise. Achieve.
Call or text 813-215-6466 or email info@toddcraigrealty.com.