Why We Ditched the Standard 6% Commission Model in Tampa Bay
T.Craig
8/10/20261 min read
The real estate industry has a bloated secret. For decades, Tampa Bay homeowners have been pressured to hand over up to 6% of their hard-earned equity just to sell their homes. Where does that money actually go? It funds massive corporate overhead, expensive office spaces, middle-management salaries, and agent self-promotion. You aren't just paying for real estate expertise—you are paying a massive agency tax.
At Todd Craig Realty, we realized the traditional model was fundamentally broken. We built a leaner, smarter way to sell your home. By completely stripping away the corporate bloat, we pass those savings directly back to you.
What You Get With the 1% Listing
Data-Driven & AI-Powered Strategy: We combine over two decades of real estate expertise with cutting-edge AI and advanced market analytics to precision-price your home, analyze buyer behavior, and maximize your listing exposure.
Maximum Market Exposure: Your property is listed on the MLS and syndicated to hundreds of top-performing real estate search portals.
Wholesale Media & Closing Credit: No hidden agent markups. You pay the direct wholesale cost for elite media packages (starting at $299), and we give you a flat $500 credit at closing to offset or completely wipe out the expense.
You Are in Control: Our listing fee is a fixed 1% (or a $3,000 minimum). You decide exactly what to offer the buyer’s broker, keeping your total costs drastically lower than the outdated 6% model.
It is your home, your investment, and your equity. Stop subsidizing the traditional real estate machine and keep thousands more in your bank account to offset living costs or fund your next move.
Ready to see exactly how much you can save? Review our full Service Execution Guarantee and let's discuss your listing strategy.
Discover the 1% Listing Model